WHY2025

Hacking Perfumery — Design Your Scented Future
2025-08-10 , Workshop Giotto
Language: English

What if we could harness the power of perfumery for a better future? In this workshop, we’ll show you how to hack the world of perfume using simple tools, shared knowledge, and a bit of help from AI. You’ll leave with your own small perfume and maybe some new ideas about how smell connects to how we see the world.


Perfume often seem like something exclusive. Mysterious ingredients, luxury brands, and secret recipes. But in this workshop, we’ll show you how to hack the world of perfume using simple tools, shared knowledge, and a bit of help from AI.

Smell is one of our most powerful senses. It helps us recognize danger, feel comfort, remember people, and imagine new experiences. In this session, we’ll each create a custom perfume that reflects our personal idea of a better future—whether that’s calm, community, wild nature, or something totally unique.

Here’s what we’ll do:
- Smell and get to know a range of ingredients we provide.
- Use tools like online databases, example recipes and AI we will match ideas and feelings to real scents.
- Mix and test small amounts to build your own perfume.
- Share your scent and the story behind it.

No experience needed. We’ll guide you through the process step by step. You’ll leave with your own small perfume and maybe some new ideas about how smell connects to how we see the world.

Co-founded Better Future Factory while graduating as an Industrial Designer from TU Delft. Went on as New State of Matter exploring the digital systems of control that govern our extractivist economies. Got into AI in 2016 when generating realistic human faces was mindblowing and took about one day on a fat GPU. Because of his experience in education as a side-gig decided to become an AI researcher/advisor for Kennisnet.

With a PhD in Human-Robot Co-Production and a background that blends hands-on design, digital manufacturing, and systems thinking, I help companies turn complex ideas into real, scalable products. I’ve worked across everything from expedition vehicles to ERP integrations and coffee machines, always trying to connect good design with smart engineering. At PA Consulting, I focus on bridging strategy and execution—making things that work, not just PowerPoints. I’m especially interested in how digital tools and automation can make product development faster, cleaner, and more human.