WHY2025

Argun Cencen

With a PhD in Human-Robot Co-Production and a background that blends hands-on design, digital manufacturing, and systems thinking, I help companies turn complex ideas into real, scalable products. I’ve worked across everything from expedition vehicles to ERP integrations and coffee machines, always trying to connect good design with smart engineering. At PA Consulting, I focus on bridging strategy and execution—making things that work, not just PowerPoints. I’m especially interested in how digital tools and automation can make product development faster, cleaner, and more human.


Session

08-10
10:00
90min
Hacking Perfumery — Design Your Scented Future
Gaspard Bos, Argun Cencen

What if we could harness the power of perfumery for a better future? In this workshop, we’ll show you how to hack the world of perfume using simple tools, shared knowledge, and a bit of help from AI. You’ll leave with your own small perfume and maybe some new ideas about how smell connects to how we see the world.

Yearn for a better future
Workshop Giotto