WHY2025

Postmortem: XS4ALL
2025-08-11 , Brachium
Language: English

An insight and analysis of the events leading up to and during the fight to preserve XS4ALL in 2019, as well as exploring the underlying issues that ultimately lead to its demise.


In 2019 it was announced that XS4ALL as a brand and company would be integrated into KPN. What followed was a stormy year of customers rising up, employees resisting and frequent media coverage culminating in a court case which ultimately failed to preserve XS4ALL as an independent entity. How did the once happy union of XS4ALL and KPN turn sour, what events lead to the decision to integrate XS4ALL and what did the fight to preserve XS4AL look like from the inside? This talk will explore these topics from the perspective of history, the relationship of XS4ALL and KPN and the wider system into which they were embedded.

From 2010 to 2020, Arjan served as member, chairman, and later advisor to the XS4ALL Works Council. Over that decade, he was closely involved in — and often directly engaged with — the key decisions, conflicts, and negotiations that shaped the company’s final years and ultimately led to its demise.