WHY2025

Jan De Coster

With over 28 years of experience in storytelling, design, and strategic communication, I specialize in
crafting immersive experiences that engage and inspire diverse audiences. My career spans work with
major brands in advertising, interactive installations, and, more important, advocacy campaigns for environmental and social causes.
I have a strong background in user experience, exhibit design, and digital storytelling, creating meaningful interactions that connect people with nature, culture, and innovation. My expertise in stakeholder collaboration and audience engagement allows me to design experiences that are educational, emotionally resonant and very effective.


Session

08-11
19:00
50min
How we stopped a € 50 million project from destroying a forest (and other ways to pick fights with corporations and governments)
Jan De Coster

In 2017 a large corporation announced that they wanted to build a € 50 million theme park in a small forest that I had known from my childhood, thus replacing the future of our children with simple entertainment. An overwhelming feeling of injustice came over us. We created a plan, and we stuck to it. We drew a line in the sand.
Fatalism can be your greatest enemy, but it doesn’t have to be. Welcome to the rebellion.

Yearn for a better future
Brachium